By Social Anxiety


I have a complicated relationship with pop rock. I’ve worked in the industry long enough to know the goal is to make an easily digestible product for the world to devour en masse and flood the airwaves with. With that said, some artists go above and beyond the call of duty to create a song that while not being readily distinguishable from the others on the radio, has a certain type of fire behind it that pushes it through oversaturated landscapes and into our ears for repeated listens. MEMOIRS proves with their release of debut single “Run To Me” that despite Los Angeles being the king of oversaturated landscapes for radio-ready music, there are truly some diamonds in the rough still left to discover. MEMOIRS might be one of the best kept secrets of the Los Angeles pop rock scene currently but if they play their cards right they are sure to blow up to Top 40 radio status. The track kicks off with a piano riff and vocal cadence that will certainly please anyone who shares its pop sensibilities and follows along in a predictable manner as we are accustomed to hearing from verse-chorus structured songs. With that said, it is an addictively pleasant song to listen to and there is nothing wrong with verse-chorus structure, as it is a tried and true method of composition that all of the greatest artists have used mercilessly. You’d be hard-pressed to find a successful artist that doesn’t contain a verse-chorus format song in their entire repertoire.


MEMOIRS is made up of brothers Aaron and Josh Ficchi joined by Frankie Siragusa (a veteran of widely reknown theLAB Studios in Los Angeles who has worked with the likes of Reggie Watts and Kid Cadaver). While the trio does nothing genre-defying or particularly different from what we’ve come to expect of pop rock nowadays (ex.: Maroon 5 or Coldplay) on “Run To Me”, does that mean there is no place for it? No, not at all. I am a firm believer that not everything made needs to reinvent the wheel. Sometimes dressing up the wheel in a different way will suffice for a pleasant listening experience and honestly, pop music was built on that foundation so kudos to MEMOIRS for nailing the formula on the first try because I’ve seen dozens fail where they’ve succeeded in just one song. Not everyone can be Billy Joel but that still gives us talented artists like Andrew McMahon and Coldplay, and I don’t know about you, but I think the world is beautiful with that balance. If you want to hear catchy piano-driven pop that will remind you of acts like Fun, Coldplay, more recent Panic! At the Disco, and Andrew McMahon’s output then I say give MEMOIRS debut single “Run To Me” a shot. “Run To Me” will be available on iTunes on March 11th but is currently available to stream on www.soundcloud.com/memoirsbandla. If you like what you hear you can also “Like” them on Facebook at www.facebook.com/memoirsbandla, and follow them on Twitter at @Memoirstheband and Instagram at @Memoirsbandla.


Photos by Casey Curry. http://www.caseycurry.com